Etalage is a Dutch white-label membership platform for fitness and wellness creators and studios. You upload your videos once, put them behind a subscription and offer them under your own name, with your own listing in the App Store and Play Store, live streaming and your own Stripe account.

Etalage works the same for a creator who only teaches online as for a studio adding a digital offering alongside its physical studio. The company was founded by Kars Veling (founder of Q42 and LessonUp), Serge Brabander (founder of OneFit) and Janneke Plaisier (Pilates met Janneke), and is based in the Netherlands.

Why we built this

A studio isn't a content library. It's a space with its own feel, its own members, its own rhythm, and it deserves a platform that treats it that way. Studios have different needs: a recognizable brand, a small but engaged community, and content their members actually pay for. Etalage is designed from the ground up for that: your studio, your members, your content.

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Founders

Kars Veling

Founder

Internet entrepreneur and software engineer. Founded q42.com and built lessonup.com together with Janneke into what it is today. Should probably do more yoga or pilates, but enjoys coding too much.