About Etalage
We're building the membership platform we wished existed for fitness and wellness studios — simple, branded, and built for real classes and real members.
Why we built this
A studio isn't a content library. It's a space with its own feel, its own members, its own rhythm — and it deserves a platform that treats it that way. Studios have different needs: a recognizable brand, a small but engaged community, and content their members actually pay for. Etalage is designed from the ground up for that — your studio, your members, your content.
Founders
Kars Veling
Founder
Internet entrepreneur and software engineer. Co-founded q42.com and built lessonup.com together with Janneke into what it is today. Should probably do more yoga or pilates, but enjoys coding too much.
LinkedIn
Serge Brabander
Founder
Founder of OneFit, which he grew into flexible fitness memberships across multiple countries. Leads marketing, growth, and commerce at Etalage.
LinkedIn
Janneke Plaisier
Co-Founder
Pilates teacher and founder of pilatesmetjanneke.com. An experienced entrepreneur and co-founder of Etalage.
pilatesmetjanneke.comCompany details
- Company
- Etalage B.V.
- KvK
- 42037403
- Country
- Netherlands
- info@etalage.com
Get in touch
Looking for your studio you have access to?
Download the Etalage app to access your studio's content, classes, and community.
Log in with your email to access all your studio memberships in one place.
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